Featured Publications
Unternehmen gründen und führen Ein praxisnahes Handbuch für Start-ups und Jungunternehmen Prof. Dr. Alfred-Joachim Hermanni
This book is your indispensable guide to turning professional challenges into entrepreneurial opportunities!
Concrete answers and solutions: In 30 key topic areas, you will receive practical tips and in–depth insights that you can implement immediately. Convincing practical examples: Learn from real success stories and avoid common mistakes. Over 300 practical tips: For smart strategies, effective problem solving and sustainable success.
Einführung ins Mediendesign
Maja Jerrentrup
In addition to media effects and research, the book discusses design aspects such as color, font, images and provides considerations on handwriting, creativity, individuality and ethics. In the practical section, there are tasks on various media from business cards to posters, covers, magazines, games, tattoos and social media and ends with tips for taking your first steps in the media world.
ROSKAB Leadership Model - Executive Summary
Reinhold Kohler
The aim of Kohler´s initial research project (2011-2014) was to derive a leadership model as well as a sketch for a development program focusing on managers and employees involved in multicultural (finance) teams of organizations. Therefore, the first step was executing a literature analysis of a recent and important topic-related discussion. The result showed that against the background of optimizing leadership in a multicultural framework, the scientific discussion has not yet reached the adequate level for the target organizations (big international companies). This analysis of cultural examinations and multicultural leadership leads to the conclusion that there are dimensional cultural-related discrepancies between the countries to be examined that inter alia may lead to reduced productivity if this is not taken into account by the teams working together.
https://www.amazon.co.uk/ROSKAB-Leadership-Model-Executive-Summary/dp/3346326004
Indianness in Photography.
Maja Jerrentrup
This article explores the question whether there is a specifically Indian style of photography. A survey of photography students from various institutions revealed that though there is little clarity about the actual look of an Indian style of photography, students clearly define their own photographs as Indian. Intriguingly, the focus is less on certain visual characteristics, but more on the feelings they derive from the photographs, a scenario which is reminiscent of the rasa theory. Even though this was hardly mentioned by the students, this psycho-social element seems to have left a cultural imprint but also reflects an act of claiming ownership and agency. In addition, the students identified alienating aspects in photography, such as seeing one’s own culture like an outsider, but at the same time consider it to be integrating, since photography paves the way for a deeper engagement with one’s own culture, and as such strengthens Indianness.
https://journals.sagepub.com/doi/full/10.1177/02627280221091813
Krause, T., Uhrig, K. (2022): Journalismus zum Bingen:
Potenziale und Funktionen serieller Podcasts für das digitale Storytelling. In: Katzenberger, V., Keil, J., Wild, M. (eds) Podcasts. Springer VS, Wiesbaden.
The boom in serialized journalistic podcasts – triggered by formats such as Serial – has long since arrived in Germany and brings new opportunities, but also new challenges for media companies. This article provides an overview of the characteristics and special features of this form of non-fictional digital storytelling.
Staging the Other. Orientalism in contemporary media practice
Maja Jerrentrup
The so-called “oriental” has always been a subject for “western” fascination. Today, the staging of the “orient” in (hobby) model photography is among the most popular themes: costumes and props from various cultural contexts are combined to form a new whole. Based on participant observation and interviews, the article traces back possible individual motivations for embodying the “oriental,” among them nostalgia, corresponding with the description of the orient as “timeless,” the need for spirituality, the wish to express femininity, and to work on identity with regard to identity trials and the definition of the own identity through the help of its imagined opposite. Considering society as a whole and its zeitgeist, the phenomenon is interpreted using the concepts of escapism and kitsch, which can be observed in mainstream culture as well. Furthermore, cultural appropriation is discussed as a way to prevent getting to know other cultures, but at the same time, the “oriental” photoshoot is also seen as a chance to generate interest and to practice creativity. The article shows that the analysis of staged photographs offers a base for understanding the cultural context in which they have been taken and/or circulate, and that the photo motifs can be seen as expressions of psychological motivations.
https://revistas.ucm.es/index.php/ARIS/article/download/72035/4564456558563/4564456623063
